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Key Aspects of Product Variants:
- Definition: A specific iteration of a product (e.g., a "Large Blue T-shirt" is a variant of the "T-shirt" product).
- Attributes: Variants are defined by varying attributes like color, size, material, or style.
- Stock Keeping Units (SKU): Each unique variant is generally assigned its own SKU for precise inventory management.
- Functionality: They enable businesses to display multiple options on a single product page, improving customer experience and organizational efficiency.
Variant Management in E-commerce:
- Product Grouping: Variants are grouped as children of a parent product, helping systems like Google and Shopify manage them together.
- Description & Data: While many platforms use a master description for all variants, some, like Odoo, allow for separate descriptions per variant to provide better clarity.
- Merchandising: Merchandisers can associate specific images, prices, and visibility rules with individual variants.
- Testing: Product variant testing (e.g., via Choice-Based Conjoint) helps brands determine the value and consumer sentiment for different versions.